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| Pay Per Click Advertising |
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Also known as Pay Per Click advertising, Search Engine Marketing is an online advertising program offered by search engines such as Google, Yahoo and Bing that allows advertisers to purchase advertising space in the form of a 125 X 125 text ad that will be displayed alongside its free organic search engine results listings and or content network of websites after a user performs a search query.
Search Engine Marketing costs are performance based which means advertisers only pay the sponsoring search engine based on the number of people who click through to the advertiser's website.
This makes Search Engine Marketing (Pay Per Click advertising) one of the most cost effective and fastest ways to drive relevant searchers to your website. Upon creating a Search Engine Marketing campaign, you can have your ads in front of potential prospects in a matter of minutes.
Google, Yahoo and bing are the top 3 pay per click advertising operators: Google is by far the largest with a 70% market share.
Each of the top 3 SEM providers as mentioned above operate on a bid based model advertisng program.
To have your ads displayed on the search engines in the sponsored listings you will be competiting for the top slots that offer the most visibility with other advertisers based on a cost per click bidding model.
Cost Per Click: Online advertising payment model in which payment is based solely on qualifying click-throughs.
Essentially the advertiser who pays the highest cost per click and has the most relevant ads to their market place will get the opportunity to have their ad listed in the top positions in the search engine results pages under the sponsored listings section.
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